Snapchat defied the odds and became a successful tech endeavor. A lot of sharp tech entrepreneurs try to launch successful startups and falter. Snapchat succeeded where others fell by the wayside. It seems there really was significant demand for a new messaging app. Those running Snapchat feel their global users have become so reliant on using the app that the company decided to make a change to its advertising approach. The testing and rollout of unskippable Snapchat ads begins.
The total length of the unskippable ads won’t be intolerable, reveals ubergizmo.com. The current plan involves running the ads for durations of no longer than six seconds. Also, restricts exist regarding where the ads are to be run. Don’t look for the ads to appear on Discover nor on Your Stories. Snapchat’s brain trust realizes that bad buzz over the ads won’t contribute to positive publicity. Keeping the location of the ads targeted allows Snapchat to determine whether or not the concept is workable.
Likely, Snapcat plans to move forward with unskippable ads across a wider platform. The company has to do so. Without consistent advertising revenue streams generating funds, Snapchat wouldn’t be on the best financial grounds. In the future, Snapchat could run into troubles. Boosting revenue allows the company to amass decent reserve amounts. The ultimate assessment here reflects a common business maxim. Businesses must make money.
Fans of Snapchat and other similar companies don’t always see the tech industry as being similar to other major corporations. All businesses do prescribe to basic economics. Without profits, a business cannot operate. Snapchat knows this and simply seeks to maximize its profit potential.
Complaints about the unskippable ads surely will emerge. How many users truly turn out to be put off by the ads won’t be known until the ads completely rollout across the platform. The test period should give Snapchat some idea of how many complaints to expect. A review of the test period usually leads to changes and improvements. That would likely cut down on complaints when the full rollout occurs.
Ultimately, if users are truly pleased with the Snapchat experience, brief unskippable ads won’t scare them away.
Dil Bole Oberoi
