Facebook bought Instagram a few years ago. It turned out to be one of the best deals in history. Instagram has now exploded in popularity. Now it seems that Facebook is doing anything it can to maximize the amount of money they can make from Instagram. It was recently announced that influencer posts will soon start appearing in the feeds of millions of Instagram users. However, these are not regular influencer posts. There will be a new twist. You will be able to buy products that are pictured in the post by simply clicking on them. That’s right, these posts will be totally shoppable.
Having shoppable influencer posts is an idea that Instagram has toyed with for a while. There were many rumors about it. Now Instagram has officially announced that it is in the test phase. The company wants to iron out all of the kinks before they launch it for all of Instagram’s millions of users to take advantage of. If it is successful, it could revolutionize online shopping. One of the main problems for people selling items on Instagram involves the way purchases are made. If a person sees something in an influencer post that he or she wants to buy, they will be taken to a third-party site to make the purchase. Many people do not follow through with the purchase because of this. However, this new feature allows people to buy items on Instagram without being redirected to a different site.
A new Instagram camera interface was also recently announced. However, no members of the media have been able to try it out and review it yet. Facebook wants to turn Instagram into a shopping site that rivals Amazon. It will be a long time until Amazon feels threatened. However, there is no question that Instagram is laying the groundwork. The new features that Instagram is adding could possibly revolutionize the art of shopping at home.
Facebook did not go into specifics about how long the testing phase would go on concerning shoppable influencer posts. There are some people who believe that the feature could be launched before the end of the year. However, that is purely speculation at this point. What is clear is that there is a definite demand for this feature. People want to have the ability to buy things from Instagram while staying on the site. Being forced to make the purchase at a different site is not appealing.
Dil Bole Oberoi
