Clothing business is one of the most competitive industries around the world. There are thousands of companies in the sector engaged in cut-throat competition, which leaves no chance for startup clothing companies that do not have sufficient capital and quality leadership. However, there is one company that has significantly expanded and moved out to be a leading apparel company in the United States.
Wildfox Couture LLC is one of the few companies that manufacture, distribute, and sell on retail to millions of customers in the clothing sector. The company has been in operation since 2007, which means that it is one of the most successful apparel companies that entered the industry late. Behind the success of the company, there have been several policies that have played a critical role in its success.
1. Targeting Women
Wildfox Couture LLC is a clothing company that was founded by women for women. It manufactures, distributes, and sells female clothes around the world. Most of the companies in the apparel industry are heterogenic, which means that they target different gender and age. However, Wildfox specializes in selling to women. By selling to females, the company may not be sold to a huge population, but it is selling to a demographic that is willing to spend on clothes and one that can be easily triggered by emotional marketing.
2. Understanding Fashion Trends
Understanding fashion trends is one of the most basic mantras of success in the clothing industry. Every six months or one year, new fashion trends come into the industry. Women are also sensitive, and they will immediately realize when something new has been brought into the clothing sector. Wildfox Couture LLC has never failed women in bringing new clothes that match the taste and preferences of women in various parts of the world. It is a one-stop-shop for women’s clothing items.
3. Seasonality
In the United States and other developed countries around the world, seasonality is a major concept in clothing sector. People buy clothes depending on the season. Summer, fall, winter, and spring are annual seasons that are characterized by different fashion wear. The company understands the taste and preference changes during seasons. Wildfox Couture LLC has extensive marketing and innovative techniques such that it is now offering clothes based on Halloween and festive seasons.
4. Global Expansion
Every other company that wants to dominate the world must have a global presence. It must not only operate in the United States but move out to Europe, Asia, South America, and Africa as well. Wildfox Couture LLC might not have expanded to developing countries around the world. However, the company is selling through online platforms where individuals can easily purchase various items. However, the company has a physical presence in Taiwan, Russia, South Korea, Spain, Germany, Brazil, Australia, and France, and the United Kingdom.
Targeting women, global expansion, seasonality, and understanding fashion trends are some of the factors that have played a key role in the growth and expansion of the apparel company. It is also worth noting that Wildfox Couture LLC has significantly invested in shipping logistics, marketing, and pricing, as well.
Dil Bole Oberoi
