What You Need To Know About Facebook Right Now
Virtually any social media platform you’ve heard of now has its own, fully integrated advertising platform. However, for many businesses, you’re unlikely to reach a wider swath of people on any platform other than Facebook, which, despite the challenges the company has recently faced, still has over 2.6 billion active users each month.
Facebook is an extraordinarily sophisticated and extremely powerful ad platform, and many businesses, brands, and organizations have used Facebook ads to increase both awareness and sales. That said, there are many people who want to grow their businesses throwing money, resources, time, and energy down the drain by buying ineffective Facebook ads.
Today, the RevenueWire social media team is excited to share several best practices for Facebook advertising that you can use to develop a winning ad strategy and get real results.
Get to Understand Audience Insights
In early 2020, Facebook earned over $17 billion in ad revenue, making their average revenue per user $6.95. This is a massive sum of money and further evidence of just what a powerful advertising platform Facebook has become.
To effectively reach these users, you need to use a remarkable tool: Audience Insights. Audience Insights tells you important details about your target audience, making it easier for you to create a campaign that will actually do the heavy lifting you need. This tool looks at data across Facebook about your brand, such as who has engaged with it or is actively interested in it, to help you determine who you should try to get your ad in front of. Audience Insights makes your investments much more predictable and much more useful, and has the potential to significantly increase your conversion rate when you present a call to action.
Make Sure Your Ads Look Good
It’s simple: people rarely click on ugly content. If your ads are underperforming, you may not be creating good looking (or properly effective) visuals. The RevenueWire team recommends that you make sure that your visual content follows the basic rule of being less than 20 percent text to ensure that it catches attention.
There are other techniques you can employ as well, such as using psychologically effective colors, repetition, proper framing (the Rule of Thirds), and more. If you’re selling a product or have something else that can be demonstrated clearly, make sure that your visuals show the customer what they’re going to get. Make sure that your visual content is in alignment with your brand and make it pop out to get an edge over the nearly 100 million small businesses fighting for customers on Facebook.
Create Unique Ads
Facebook provides advertisers with the ability to make different ads for different audiences, or to send the same ad to distinctly different audiences, in order to get better results. For example, if you are selling educational tools, you could create one ad designed for parents who homeschool and one targeted to teachers working in a school system.
As you craft your advertising strategy, you should also note that your ads need to be optimized for mobile. Almost all of Facebook’s ad revenue now comes from mobile, meaning that this is where you’re most likely to have eyes in front of your product or service.
Take Customers to a Landing Page
Very few people blindly buy products. This is why so many online marketers send prospective customers to a landing page before trying to make the sale. The landing page will teach your audience about your product or service and presents a clear call to action, incentivizing them to take action.
Every single time a Facebook user clicks on your ad, you spend money, so it’s on you to make sure you spend wisely.
Set a Smart Bid Strategy
You need to know how much you’re willing to pay for a bid to avoid wasting lots of money on ad spend. Facebook gives you Optimized Cost Per Mile as an easy way to bid for ad space without breaking the bank – or ending up outside your goals.
Make the Most of Facebook’s Features
More than anything else, a successful Facebook ad campaign is based on how well you understand the platform’s features. If you have any questions on how to build a winning Facebook campaign for your business, contact the team at RevenueWire to get help today.
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