If you’re a business owner, you know that advertising is key to your success. But with the ever-changing digital landscape, it can be tough to keep up with the latest trends. We’ve put together an overview of the most important digital advertising trends.
Digital Advertising Trends
1) Shift to Mobile
One of the biggest changes in digital advertising is the shift to mobile. More and more people are using their smartphones and tablets to access the internet, so businesses need to make sure their ads are optimized for mobile devices. It doesn’t mean just making them smaller – you also need to think about click-through rates and how easy it is for users to find your ad on a small screen.
2) Programmatic advertising
Programmatic advertising is a form of automated advertising that uses algorithms to target ads to specific audiences. It means that businesses can be very precise about who sees their ads, and they can also track the performance of their campaigns in real-time. Programmatic advertising is growing very quickly, and it’s estimated that by 2020 more than 80% of all digital display ads will be bought programmatically by business people.
3) Video is also becoming increasingly important in the world of digital advertising
Most people watch videos online, and businesses need to ensure they’re using this channel to reach their target audiences. Video ads can be very effective, but they need to be well-made and relevant to your target audience. Remember that you need to make sure your videos are properly optimized for the web – otherwise, you’ll be wasting your time and money.
4) Social media advertising
Social media is another important channel for businesses to reach their audiences. Social media advertising is growing so quickly that it’s expected to be worth $50 billion by 2020. The great thing about social media advertising is that you can target your ads very precisely and track their performance in real-time. However, you need to ensure your ads are relevant and interesting, or else people will scroll right past them.
Dil Bole Oberoi
