Digital Advertising is the internet or other digital media to deliver promotional messages or content. The objective is to help an advertiser reach a particular audience with the optimum message using targeted display advertising. Some standard practices in Digital Advertising are Search Engine Marketing, Search Engine Optimization, Social Media Optimization, Mobile Advertising, and Web Banner Advertisements.
Benefits of Digital Advertising
1. a Large number of the target audience
The number of online users is increasing day by day. Digital Advertising allows companies to target the customers they want. Digital Advertising also helps reach out to customers within a short period.
2. Cost effective
Digital Advertising costs less than traditional media like print, radio, and television ads. An advertisement costs around $6K – 8k per month. Paying for digital advertising is much less than other traditional mediums.
3. Easy to track
Digital Advertising also helps track the customers and their preferences, thus allowing the advertisers to know what is working and what is not. Digital Advertising also helps gain valuable insights and follow the customer’s path for future campaigns.
4. Simple to run
Digital Advertising is simple to run as compared to traditional advertisements. One can quickly implement advertising strategies for the time being. One can create advertisements simply by hiring a freelancer or agency.
5. Coverage on Mobile devices
Digital Advertisement also helps target people who prefer to use mobile phones. People browse through the internet on mobile phones and tablets, thus allowing the companies to target customers with their products.
6. Easy interface
Digital Advertising helps create the advertisement easily by using digital tools, resulting in better results for the business. Digital Advertisement also helps provide attractive advertising content for the audience, which is impossible for traditional advertising methods.
7. Flexible and timely
The advertising campaigns can be designed per the business’s needs using digital platforms. Online advertisements are available instantly with less effort and cost than traditional mediums like print or television advertisements.
Digital Advertising is one of the best methods which help in reaching out to customers with great success. Digital Advertising helps in creating brand awareness and also helps in making your online presence known to customers.
Dil Bole Oberoi
