Cyber security is a major concern for businesses across the globe. It has become an even greater concern for businesses with a customer email database, as spam is becoming a problem increasingly. Companies must choose email spam protection to protect their databases from data loss and misuse.
Email spam protection is a cloud-based tool that reduces the number of spam emails reaching your database and improves deliverability. Here are a few reasons why you should consider using it:
1. It Reduces Email Spam
Email spam protection reduces the number of emails that reach your customer database. Companies should be aware of the potential customer complaints due to spam emails. Spam is a rising concern for businesses with customer databases. It is a major cause of rising customer complaints.
2. It Improves Deliverability
Email spam protection improves delivery rates to customer databases. The email spam protection tool prevents customers from receiving malicious emails, which improves the reputation of your business in the eyes of customers. Customers may be more likely to open your emails if they know that they are not spam and will not lead to them being charged for receiving unsolicited messages.
3. It Prevents Against Ransomware
Ransomware is an attack where the hacker uses encrypted files and software to hold your files for ransom. If unwanted emails in your database and spam filters aren’t working as intended, then ransomware will find its way into your customer database and hold it for ransom. Ransomware can also collect a company’s data and sell it to other companies.
4. It Prevents Spam Complaints and Chargebacks
Having spam complaints in your database will cause your customers to leave you for competitors and chargeback their payments to their banks. This is an outcome of the excessive spam they receive that they don’t want, which will eventually lead them to look for a competitor.
5. It Helps Save on Time
Sorting spam emails from your customer database takes a lot of time, a waste of your employees’ valuable time. It also requires your employees to do more work since they must manually sort out spam emails from the customer database. Spam emails coming into your company can also represent a potential cyber security threat, so you must take the necessary steps to protect yourself against spam.
Email spam protection helps reduce the number of dodgy emails reaching your customer database and improves deliverability. It also prevents against ransomware, spam complaints, and chargebacks. Businesses should have email spam control tools to prevent data loss. Identifying the dubious use of email addresses is the key to successful mail filtering.
Dil Bole Oberoi
