Most digital marketers have once started building their businesses by creating a content strategy to increase their brand awareness. Apart from receiving more traffic, you can sell high-value information to your prospects in for videos and courses.
If you are an aspiring digital entrepreneur, you may have heard about the easiest way to succeed on the Internet, which is selling a skill. Whether it is selling info products or consulting, you are essentially spending time mastering a skill and teaching others how to develop it too.
Even though consulting improves customer satisfaction a lot more, online courses are a digital library where your students can learn from an automated, step-by-step process. Examples of this idea are Teachable, Udemy, or Kajabi.
How Social Media Marketing Can Increase Your Value
As you meet new customers, most people will prefer a customized experience. If they want feedback or there is a confusing point in the process, they will want to get in touch with you easily.
It is not enough to be accessible because we have limited attention, resources, and time in our day. Imagine that we can work with eight people maximum with 24 hours of our day. For every new client that we get, we have three options.
- Assess more than eight people in a day, which leads to a decrease the service quality and losing future clients. If you double the number of clients, service quality would be 40-50% worse.
- Put new customers in a long waiting line until you finish the work for the first ones.
- Make people learn from each other, receiving the best service possible. Some students may learn from more successful people in a group, receiving enough attention to solving their problems.
Creating Your Private Community To Get More Clients
If you could add a social group to your course, people would learn from your information, also receiving feedback by interacting with other students.
We may not compare automated programs with live interaction with real people, but it doesn’t mean that students should only interact with the course creator. Here, the more clients you get, the more interaction will be, attracting more customers.
Communities may be anywhere from private group websites to Facebook groups. Also, groups makes it easier to troubleshoot, communicate important updates, and see what your customers care about your content.
Source: https://techcrunch.com/2019/09/02/facebook-hidden-likes/
Dil Bole Oberoi
