The world of digital advertising is constantly growing, so any business will need to find new ways to improve upon the overall user experience that is associated with the available advertisements. You have multi-screen experiences and multi-channel elements, and yet the user experience can still be overlooked not only by the brands but also their agencies. To stay in front of the latest trends, you need to understand how consumers feel when it comes to the majority of the digital advertising that they will see online.
Ad Blocking
This is a vein that has been slow to pick up the pace, but it could be the disregard of relevance, speed, security, and quality by marketers while looking at how it relates to the advertising experience of the user. Many people will go with an add blocker, with a chunk of them claiming that they will never click on any of the ads. Nearly half of users today will rarely trust in the ads that they are being shown, and even more feel that the ads they are viewing simply are not true.
Ad Sentiment
The sentiment of a consumer when looking at digital advertising is a natural precursor for using ad blockers. About one out of every online user will dislike online ads, but some do not have a strong feeling either way. The online ad sentiment is also one that varies with age. The older someone is, the more likely they will be to dislike seeing online ads. Through all of this, most users would still rather see the ads shown on their home computer or laptop over their smartphone. As an advertiser, you need to be looking at these elements and how the different users related to your brand and the products and services that you will be offering.
Social Media
The popularity of the internet and the use of social media has brought about a whole new realm of advertising opportunities for those in the digital vein. Social media can provide advertisers with a smart way of targeting potential customers by using granular interests, geography, and demographics.
Basically speaking, you can take whatever is working and then simply make it better. Advertising on a digital level is all about finding the best way to get the results you are looking for and then fully optimizing to take advantage of it. The open nature of the internet offers marketers a wealth of insight as to customer behavior and motivation; you just have to harness it.
Dil Bole Oberoi
