On May 21, Amazon announced and released the Marketplace Appstore. The company’s newest app doesn’t cater to consumers like the Amazon app. Third-party sellers are instead the intended users for this marketplace. Two million sellers will now be able to harness various apps and tools to manage their operations. With the new marketplace, Amazon is giving its sellers another opportunity to grow and expand their businesses.
Amazon’s Third-Party Seller Numbers Continue To Grow
More than two million third-party sellers operate on the Amazon marketplace, reveals malextra.com. Roughly half of these sellers are small and medium-sized businesses. When these sellers succeed on the platform, Amazon watches its bottom line increase. Unsurprisingly, Amazon wants these businesses to thrive so that Amazon itself can thrive as well. The total number of sellers is expected to steadily increase over the coming years.
What Is The Marketplace Appstore?
The Amazon Marketplace Web Service, or Amazon MWS, lets Amazon and approved developers create apps for third-party sellers. For quite some time, sellers have harnessed apps from the platform to automate tasks and manage inventories. This API basically connects Amazon to sellers and vice versa, enabling tons of features. Individual sellers may even utilize the API to create their own custom apps and tools for private use.
In the past, all sellers could access these apps with the right steps. Not everyone knew about the features or spent the time learning about them, though. No central location listed the most popular apps and tools, either. With the Marketplace Appstore, Amazon is changing the situation. Now all sellers will be able to download the app, find apps for their business, and integrate them in a few simple steps.
How Can Third-Party Sellers Gain Access To The Marketplace Appstore?
Although the Marketplace Appstore is available now, an application process is required to gain access. The application process is quick and simple for the most part. Sellers will undergo a practices review by Amazon. If something comes up during the application, then Amazon may deny a seller’s access to the platform at first. Still, most sellers should see a quick approval.
The Marketplace Appstore is designed for third-party sellers and not consumers. Nonetheless, consumers may benefit as sellers take advantage of these apps and toolkits. Each app is designed to increase the speed and efficiency of a seller’s operations, which only means good things for buyers and sellers alike. Amazon will benefit more than anyone else from this situation, and that’s not necessarily bad.
Dil Bole Oberoi
