Deloitte’s 2019 global research showed that technology and digital tools played a massive rule in controlling consumer’s health. Also, it noted that healthcare would become more consumer-centric 20 years down the line. In the future, the tech will pave the way for consumers to obtain data that would help them in maintaining personal health. When it comes to matters of health, a significant number of consumers exhibit traditional consumer behavior. This is according to findings from the Deloitte 2019 global survey.
Key findings are;
Increase the use of technology and willingness to share data
Compared to 2013, 2018 saw the number of consumers who keep track improve with a range of 17%. Thus a 42% of the U.S. consumers keep records of their health conditions through technology. In some countries, consumers use technology to order drugs, monitor their health, and measure their health fitness. Regardless of whether participants keep a record of health data, they were asked where or whom they would love to share with their recorded data. 20% of consumers globally and 39% of U.S. consumers would like to share their data with healthcare research centers. While 20% of global consumers would love to keep their record at a medical device. However, the research proved that several consumers globally wanted to share their medical data.
More consumers are using virtual visits
Consumers who visit consultants virtually tend to be satisfied with the results. Research proved that between 13% and 29% of consumers visit care providers virtually. In 2021 the United Kingdom will launch online and video consultancy. This will increase the percentage of consumers using the tech. However, some participants ruled out the use of virtual visits since they don’t think that the quality of care will be the same compared to that of an in-person visit.
High levels of self-efficiency and prevention behavior
Unlike the past, consumers can now disagree or agree with the doctor on personal health matters. However, fewer countries has experienced this trend, such as the Netherlands and the U.S. Deloitte consultants predict that by 2040, consumers will have access to their medical records that will take a massive part in making decisions about their health.
Apps and at-home tests are becoming popular among customers.
The generation of new tech and mobile apps to help monitor, diagnose, and manage patients while at home is undergoing. Between 20% and 33% of consumers tend to use these apps as their health coaches to help them identify and tackle health problems. This is according to research done by Deloitte. Easy to use platforms and tech that are secure and offer privacy to consumers’ data should be provided by an organization to fulfill consumers’ wishes.
Further Reading: https://www.managedhealthcareexecutive.com/news/survey-points-consumer-centered-future-health
Dil Bole Oberoi
