This week’s round-up features the gaming industry, voice search, top objectives of marketers, and CX. Furthermore, you cannot leave behind the Internet Statistics Database of E consultancy when you think of intuitive marketing statistics.
In 2019 Four billion questions went through Baidu’s DuerOS voice assistant
The AI tech, which transforms devices with microphones or speakers into smart devices, has received over four billion voice questions via its voice assistant, according to SeekingAlpha. Baidu’s DuerOS has dominated the china search industry. According to a recently released report, the brand has over one hundred and ninety million active users on the daily count. The data shows an increase of around twenty-five percent yearly. The count of regular users is done across its different platforms of mobile or desktop.
After experiencing record low in prices of shares in the previous year, it has appreciated by fifty percentages within two months. However, ad revenue experiences a nine percent drop year-on-year. Nevertheless, Baidu is capable of thriving in the competitive sector facing other giants like Alibaba, Google, or Xiaomi, who are also dealing with smart speakers. In the year 2019, leaders in the CX department exceeded business goals approximately three times compared to their peers.
Worldwide firms that lead in client experience are likely to significantly be exceeding their business objectives of 2019 thrice their peers. The report is according to E consultacy and the 2020 Digital Trend Index of Adobe Experience.
The mainstream firms in 2019 were likely to miss their business goals compared to CX leaders. Nonetheless, seventy-eight percent, which is the majority of mainstream firms, still managed to meet or even exceed their objectives. Besides, according to statistics, also when two companies competing are of similar size and provide related services and products in the same sector, the importance placed in the CX marketing plan matters on how customer loyalty and financial rewards are reaped.
The survey also defines CX leaders to be having well-aligned and advanced client experience management plans and technology. Besides, the survey shows for such firms to remain as leaders, they must focus on developing talents. Only twenty-eight percent marketers find data quality to be a top priority. Data quality was raked the fourth according to an annual report by Nielsen. The rank was behind the leading priority audience target, which held fifty-three percent, while ad creative had thirty-seven percent, followed by thirty-one percent of audience reach.
Dil Bole Oberoi
