Due to the COVID-19 pandemic, a majority of individuals had to shift to entrepreneurship to sustain themselves. Unfortunately, most of them had to learn on the job that success doesn’t happen overnight. And although that’s true, there are certain things you can do to accelerate the growth of your startup business. Aside from hard work and dedication, here are some strategies that will help you expand and grow your business.
Social Media Marketing
Using social media apps to market your business is a great way to interact with your existing clients and attract new ones. Here you can appeal to a big audience and employ diversified strategies and tactics to endorse your content. Before setting up an account for your business, you first need to come up with a plan. It should clearly state what you’re hoping to accomplish as well as how you’ll be able to track engagement and results.
Then you want to establish how you are going to create a relationship with your audience. Things like responding to comments and asking questions and opinions are great places to start. Remember, your posts represent the type of brand you are. Therefore, ensure that you focus more on quality than quantity. You can achieve that by ensuring that your posts are informative and fun to read or watch.
Email Marketing
Contrary to what you might have heard, email marketing isn’t dead. According to studies, approximately four billion people globally use emails, and the number is expected to grow. With this marketing strategy, you can easily direct traffic to your site and provide more value to your customers. Since the consumers are the ones who ask to receive mails, you can rest assured that the engagement results will be much stronger.
That being said, don’t be tricked into purchasing a mailing list. You will most likely advertise to uninterested consumers, ultimately ruining your brand reputation. Other marketing strategies you can employ to promote your startup business are paid search advertising, video marketing, and starting a blog.
Dil Bole Oberoi
