Digital advertising is used for marketing products and services electronically by delivering promotional content from the company or a third party. This promotional content can be interactive and easy to understand, or it can be more traditional banners, videos, TV commercials, radio advertisements, etc.
Importance of Digital Advertising?
- It is much more cost-effective.
As compared to traditional advertising methods, digital marketing is much more cost-effective. Direct Mail costs are high, and the cost of television commercials is just as high for a small amount of money. Digital advertising, however, can be sent in bulk mail free of charge. Besides, one may advertise an item purchased from Amazon in the past. Customers who have already purchased it will be attracted to the website, saving a lot of time in advertising.
- It has excellent reach
Digital Marketing reaches a more significant number of people than other forms of marketing because it is media-driven instead of direct-mail drove like traditional marketing. Traditional marketing relies on direct mail to advertise. The reach of digital marketing is far more significant because it is based on media such as television, radio, and the internet. The information reaches a mass audience instead of a limited area.
- It has excellent target-ability
Digital marketing allows targeting customers very quickly, unlike regular advertising, with no such capabilities. It allows targeting customers based on demographics, location, gender and age group, etc. Companies can get to know their users through digital marketing and appropriately target them.
- It is interactive
Advertising in traditional forms is not interactive, whereas digital advertising is. The ad’s content could include interactivity with online games, for example, which the user can play and win prizes. It is an instant way of marketing because it keeps them more engaged when the user interacts with your website.
- It can be very relevant to a person’s needs
Digital marketing allows companies to be completely relevant to their customers and give more value than what they usually would have been able to do in traditional forms of advertising.
Digital advertising is essential to today’s consumers because it allows customers to interact with a company and get the best value for their money. It is also very cost-effective and provides a greater reach than traditional forms of marketing, making it a beneficial tool for marketers of all types.
Dil Bole Oberoi
