This past Tuesday (5/10/18), Singapore Media Exchange (SME), a collaboration between Mediacorp and Singapore Press Holdings (SPH) went live.
The newest digital advertising marketplace in Singapore combines the two local media company’s network of websites into one platform allowing advertisers the opportunity to utilize huge sites like Straits Times, Business Times, Today Online, and News Asia for their online advertising campaigns.
SMX automates the advertising process by using computer programs which are able to serve ads on multiple websites at once.
https://www.straitstimes.com/business/new-digital-advertising-marketplace-by-sph-and-mediacorp-goes-live
Brains Behind The Brawns
Mediacorp and SPH, which already own 5 of the highest traffic sites within Singapore, decided to join forces and unify their web properties to take digital advertising in Singapore to the next level.
The combined websites of the two companies are said to reach 3 in 4 online consumers within the country making it the new “go-to” digital ad marketplace for digital advertisers residing in Asia.
Hari Shankar, who is now head (CEO) of SMX says that the new company is keeping pace with the global digital advertising marketplace and will bring more digital advertising developments and features in the near future.
Mr. Shankar was the former managing director of Ecselis, a digital advertising agency that brings together technology, media, and data into their marketing strategies.
SMX Features
One of SMX’s biggest technical features is its multi-screening functionality, which gives advertisers pertinent data like real-time buys and T.V. triggers. Along with its massive website reach, the ability to sync multiple functions into one data stream makes it the only ad marketplace in Singapore that combines media, technology, and data into one bundle.
Not resting on its already impressive features, SMX plans to widen its network of publishers and continuously add cutting edge advertising features to stay competitive with other digital ad marketplaces around the world.
Fully-Compliant
SMX is currently fully-compliant with Singapore’s privacy rules and regulations and is also currently working very hard with its legal staff to be compliant with GDPR requirements as well.
The current GDPR requirements demand that any agency or advertiser wishing to market online to any of the EU member states be able to protect the personal data and privacy of EU citizens as laid down by their guidelines.
Why SMX Is Head & Shoulders Above Other Digital Advertising Marketplace Alliances In Asia
While pooling resources to achieve a large user base is not new to digital advertising marketplaces, SMX has been able to provide its own unique version of digital ad alliance that makes it stand out from the rest of the crowd.
This is largely due to the fact that Singapore happens to be the only country in the world where two major online publishers can combine their resources and achieve a 75% and upwards reach for its advertisers.
In addition to this, SMX also offers a more streamlined inventory and data package to publishers as the marketplace consists of only two publishers instead of multiple publishers competing for advertising dollars.
In short, SMX makes digital advertising a clean and simple affair, while at the same time allowing its advertisers to reach a large audience usually only seen through multi-layered digital ad platforms.
Dil Bole Oberoi
