New York-based post cable Network Company has announced that it has chosen MightyHive to provide programmatic advertising services. The announcement which was released on Wednesday, January 2 came after weeks of speculation and put to be the rumors that were piling up. Cheddar is one of the most respected companies in the post-cable network niche and therefore, its partnership with MightyHive is likely to a significant impact on both parties. The company specializes in the making of video news products in various categories with a focus on unique clips.
An extended market
The main reason Cheddar chose MightyHive is to tap into an extended market. When making the announcement, the company hinted that they have excellent client campaigns that they want to impact programmatically and therefore; they believe that their new partners have the best chance to make the campaigns successful. In addition to that, they want to make their ad offerings more innovative to position themselves to take on the fast-changing industry. Their advertisers have been responding positively to their campaigns, and this explains this need to make the services even better. According to the CEO, they saw an opportunity to tap into a bigger marketed, and that is what they just did.
Leveraging on Google Analytics 360
The partnership also allows Cheddar to leverage on Google Analytics 360, a move that will see them enjoy an end-to-end tracking of performance across the web. This tracking will work on all devices including mobile phones web, and connected TV. While making the announcement, CEO of Cheddar Jon Steinberg said that a majority of their customers had requested them to expand their campaigns which used to run on the web alone and therefore, this expansion merely is meant to meet their needs. On their part, MightyHive said that they were glad to be working with Jon and his company because they know their capabilities when it comes to Digital advertising.
Cheddar has made its programming services available various platforms including YouTube, Snap Chat, Amazon, and Twitter. In addition to that 60% of smart TV users in the US use these services. They are based at the trading floor of New York Stock Exchange and various other locations depending on the specific service that a user wants. Experts see the latest partnership as a strategy which can make the company grow even more even though competition in the industry is growing every day and customer needs change fast in a world where technology is always creating changes to almost everything.
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