Google, specifically its parent company Alphabet – essentially the same thing – is one of the biggest companies on planet Earth. While most technology companies produce physical products, like Apple’s iPhones and MacBooks, or Samsung’s Galaxy series and high-definition televisions, Google creates digital works of art, like search engines and interactive maps that detail the entire world.
So, what’s Google’s latest business play? Instant Apps.
People with Android mobile devices can click just one link to play any game included on Instant Apps, rather than being forced to download such apps themselves.
Although Google’s Instant Apps idea might not sound very revolutionary, first let’s consider the downsides of most games, and every mobile app, for that matter.
Smartphones are physically small. As such, even though they can save hundreds of gigabytes worth of data, they’ll run out of storage space at some point. Why not use a cloud storage solution? Some people aren’t fans of clouds, due to potential security problems they wouldn’t be alerted to, they require login information to remember that could be forgotten, and always require Internet connections to access.
With Instant Apps, Android mobile phone users should never find themselves unable to play due to not having sufficient storage. Instant Apps load more quickly than downloaded apps do.
Even better, through Instant Apps, setting up smooth, real-time multiplayer servers is leaps and bounds easier than it was with downloadable apps.
Also, even though virtually nobody likes advertisements on their apps, Instant Apps provides better advertising opportunities for the businesses that drive Google’s business of advertising. All considered, Google’s upcoming Instant Apps is both better for businesses that fuel Google, in turn giving the company greater monetary capacity to create better technology in the future; on the other hand, consumers derive better experiences from using Google’s Instant Apps.
Game developers will also benefit from one of Google’s most recent announcements – Agones. Although consumers won’t have access to Agones, it’s effectively a place online that hosts game servers for video games played on the world wide web.
Agones uses Kubernetes, which developers are happier about because using Kubernetes makes creating apps significantly easier, and even brings numerous advancements to video games, thereby boosting user experience.
In simpler terms, Agones – the term was originally Greek, where it meant “contest” – will make the development and scaling of multiplayer video games easier than ever thought.
Dil Bole Oberoi
